Any questions: theoldschoolessence@gmail.com or drop us a DM on instagtam
Any questions: theoldschoolessence@gmail.com or drop us a DM on instagtam
Every angler has a story.
Mine started on a small two-acre local lake with my Dad at a very young age. We were having one of those quiet days where nothing seemed to be happening until we noticed an angler a few swims away steadily catching beautiful dark commons and mirrors. He was using something we’d never seen before. Seeing our curiosity, he wandered over and handed us a handful of the bait he was using.
It was Wasp Grub.
We went back to our swim, threaded a bait onto a simple hair rig and cast it out. It wasn’t long before we were into fish ourselves. My Dad handed me the lighter rod, and the excitement of that first run is something I’ll never forget.
Looking back now, that was the moment everything changed. I became completely captivated, not just by catching carp, but by understanding why certain baits worked and what made them so special.
That obsession even led to one of my less glamorous childhood memories. On a family holiday, I somehow managed to disturb a live wasp nest, getting stung countless times before ending up covered head to toe in calamine lotion and being sent straight to bed. It seemed only fitting years later to work on a hook bait, back in the 80’s and 90’s wasp grub actually got banned on a lot of matches similar to bloodworm and joker due to its effectiveness, whilst its very hard and dangerous to get actual wasp grub the flavour and powdered stimulant used in the hook baits comes very closer, an earthy grubby smell.
Once I’d recovered from my wasp nest antics, I was forever experimenting. Even from a very young age, I was flavouring luncheon meat, colouring and soaking sweetcorn, tinkering with different ideas and constantly searching for an edge. I was never interested in simply following everyone else; I wanted to learn, experiment and discover things for myself.
As I became more obsessed with bait, I found myself fascinated by the legendary flavours and companies that shaped British carp fishing. From Geoff Kemp’s creations and Catchum to Rod Hutchinson, Richworth and Solar, I spent years reading about them, collecting whatever information I could and experimenting with those classic flavour profiles. Long before I ever thought about starting a bait company, I was trying to understand why those old-school attractors had become so iconic and why, decades later, anglers still spoke about them with such affection.
As I grew older, fishing became much more than a hobby. From a young age I competed as a match angler in National Championships and weekly club matches, often winding up the older folk fishing canals rivers predominantly often winning weekly matches. After leaving school, I studied Fisheries Management before my attention turned completely towards carp fishing which became an obsession.
I spent countless hours on waters such as Local Park Lakes and local club venues around North Lincolnshire, back when catching a twenty-pound carp meant something and you had to work incredibly hard for every bite. Those years weren’t just about catching fish; they were about learning from experienced anglers, understanding watercraft and appreciating the history and traditions that shaped British carp fishing. Fishing traditional HNV fishmeal boilies and building long-term campaigns around them was all part of the process. Success wasn’t measured in quick bites but in putting together a plan and seeing it come to fruition.
Away from the bank, I immersed myself in everything I could find about the sport. I spent hours reading the old books written by Rod Hutchinson, Kevin Maddocks and many of the pioneers who shaped carp fishing. Later, the writing and fishing of Terry Hearn reinforced the importance of keeping things simple, fishing with confidence and letting quality speak for itself. Those books weren’t just entertainment—they became an education.
Working in a tackle shop, and later within the fishing trade, only fuelled that passion further. Every day I was surrounded by bait, tackle and conversations with anglers from every background. It gave me the opportunity to see what genuinely worked, what stood the test of time.
That passion has never left me.
Over the years I’ve been fortunate enough to use some of the finest bait ever produced and learn from some incredibly knowledgeable people. Alongside my fishing life, I’ve built a career in commercial food manufacturing, giving me a detailed understanding of ingredients, flavour development, quality control, product consistency and manufacturing processes well beyond the angling industry.
Eventually, it became obvious that I could combine both worlds—traditional carp fishing values with modern food industry knowledge—to create something that genuinely reflected my own beliefs; something special away from the mainstream market.
The Old School Essence was never created to chase fashions or release the latest “must-have” flavour every few months.
It became something else.
It was built around the values that made carp fishing so special in the first place.
Small batches.
Premium ingredients.
Classic flavours.
Timeless attractors.
Products made with care rather than compromise.
Many of the flavours and recipes are inspired by the baits that shaped carp fishing throughout the 1980s and 1990s. Although that era was before my time, I’ve always been fascinated by it. The stories, the books, the photographs, the characters and the legendary baits have all played a huge part in inspiring what I do today.
Rather than simply recreating those classics, my aim has always been to preserve their character while combining them with today’s higher-quality ingredients, improved processes and modern understanding of bait formulation. It’s about respecting the past whilst making products that perform in the present, without losing the soul that made those original baits so special.
In March 2026, my life changed forever with the birth of my son.
Becoming a dad gave me the motivation to finally launch The Old School Essence properly. Years of ideas, passion and experimentation finally became a reality. The main bait mix had actually been designed and put through its paces many years earlier, but I’d always kept it to myself because, if I’m honest, I didn’t want anyone else using it on the lakes I was fishing.
These days I’m far more open. There’s something incredibly rewarding about seeing other anglers catching fish and making memories with products I’ve created.
I’ve always had a passion for anything retro and vintage—old football shirts, quirky furniture, classic branding and, of course, the nostalgia that surrounds British carp fishing. Bringing all of those passions together, The Old School Essence was born.
What started as a passion project has grown far quicker than I ever imagined, but one thing will never change.
Every product is something I genuinely use myself.
Every batch is made to the standards I’d expect to fish with.
Every customer is treated exactly how I’d want to be treated.
There are no gimmicks, no exaggerated claims and no smoke and mirrors—just honest products, honest advice and a genuine appreciation for the anglers who choose to support the brand.
The friendships and relationships I’ve built through The Old School Essence have become just as rewarding as the fishing itself.
Whether you’ve supported from day one or have only just discovered us, you’re part of something built on passion, nostalgia and a genuine love for carp fishing.
We’re only just getting started, and there are plenty of exciting things still to come.
Thank you for supporting a small independent business.
See you on the bank.
Tom Jacklin
Founder – The Old School Essence
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All content, product names, images, logos, designs and written material on this website are the intellectual property of The Old School Essence and may not be copied, reproduced or used without prior written permission.
The Old School Essence is an independent carp bait manufacturer and has no affiliation, endorsement or commercial connection with any other brands photographs of legendary captures (including the anglers) that may be referenced or featured for descriptive or comparative purposes.
All flavours, ingredients and raw materials are sourced from reputable suppliers within the angling bait industry and are fully traceable.
Important:
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GB/702/0424
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